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Red Bull Confirm Tag Heuer-Renault Power Unit for 2016

The Red Bull Racing Team have confirmed that they will be powered by a TAG Heuer Renault power unit for 2016.

The new partnership with the Swiss watch maker will see TAG Heuer branded engines supplied by Renault. The 2016 RB 12 will be christened the Red Bull Racing-TAG Heuer RB12.

TAG Heuer will also become the Official Timekeeper, Official Watch Partner and Team Performance Partner of the Red Bull Racing team from 2016 in a multi-year partnership.

“TAG Heuer and Red Bull are two transcendent brands which have both a passion for racing and a drive to do things differently, and this unique collaboration is further evidence of that,” said Red Bull Team Principal Christian Horner.

“TAG Heuer has been an icon in the world of Formula One for many years and we’re delighted that they’ve chosen to continue their association with the sport by teaming up with us. Our shared values of innovation and a desire to stand out from the crowd make this one of the most exciting partnerships in F1.”

Horner revealed that Ilmor will head up the engine development and alludes to the fact that Mario Illien will be driving the development going forward.

“We are also pleased to see Renault confirm its long-term commitment to F1 and would like to thank them for their contribution to the team since 2007. Their technical partnership with Ilmor gives us confidence, and we look forward to the 2016 season,” he added.

Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, added: “Formula One is deeply-rooted in TAG Heuer’s DNA, and Red Bull Racing is a young, dynamic and driven team, which perfectly fits with our marketing strategy.

“It will give TAG Heuer great visibility and allow us to make our partnership exciting, different and innovative.

“Our motto #DontCrackUnderPressure will be the guiding principle behind all our actions with the support of the Red Bull Racing team and its highly contagious enthusiasm.”

 

About Ritesh K Bhana

Ritesh likes to think he is a true Tifosi, but he still remains fair to other teams. He supports two other teams which are not Red Bull and McLaren. Follow Ritesh on twitter @Humanshield_1

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