The Williams F1 Team has become the first team to reveal its 2015 Formula One title contender, with a computer rendered image of its FW37 appearing on the front cover of this month’s F1 Racing magazine.

Following that, the team followed up with images of the Fw37 on their website along with a statement from the team.

Ahead of the imminent launch of Force India’s new livery later today, the Williams team, who finished in third place in the 2014 Constructors’ Championship, showed off the FW37, which features a revised front nose in order to comply with the 2015 regulations and rule changes.

The FW37 will be piloted once again by Felipe Massa and Valtteri Bottas, and the car will again be powered by Mercedes engines.

Minor changes to the Martini-based livery are seen including new the appearance of new sponsors Rexona, Avanade and Hackett.

“The notion for the FW37 was to look closely at the FW36 and its performances,” said Williams Martini Racing’s Chief Technical Officer Pat Symonds in a statement on the team website. “We then went about recognising what had worked well and identifying and resolving the areas that we felt needed to be improved. Although the aerodynamics of the car were impressive there is always room for improvement particularly as we handle the new 2015 nose regulations,” he continued.

According to the statement the design of the FW37 has stemmed from the performance of the FW36 but the conceptual ideas came long before the 2014 successes.

“The first conceptual stage of the FW37 came before the FW36 had turned a wheel,” Symonds continued. The main element to this is understanding the rule changes and how they will affect the design of the car, from here we can start see if our ideas will fit within the regulations”.

The Williams team managed to rack up nine podiums throughout the 2014 season and also enjoyed a front row lockout at the Austrian Grand Prix. They placed third in the Constructors’ championship and are looking to continue their climb up the ladder.

“The desire to beat Ferrari to third place in the Constructors’ in 2014 meant we pushed our development through to late autumn, but the size of the team is now at a point where it was able to sustain this development whilst still working on the FW37,” Symonds said.

The layout phase of the FW37 was completed by the summer break in August, according to the team. Work on the new front bulkhead was a main priority for the designers and aerodynamicists due to the changes to the regulations for 2015.

“The change in regulations offered us a slight headache,” Symonds explained. “The new front bulkhead and nose geometry had much more of an impact than we had initially anticipated and the effect on the aero was profound. The team have worked hard on pulling back the deficit these regulations have made for us”.

But, the team has its eyes on more podiums this year and Williams is hoping to catch Mercedes with their FW37 this season.

“The more rule stability there is, the closer the field gets. I hope as a team we are more capable of maintaining the forward momentum to catch Mercedes, than the teams behind us are of catching us. It’s not just about stable regulations but also about the team and every individual that works here moving forward and improving.”

Frank Williams, Team Principal concluded the team statement saying that, “The team had a fantastic season last year, we are aiming to replicate this development over the winter and to start the 2015 season in a strong position. We have an enormously talented group of people here at Williams who want nothing more than the team to do well. This passion produced a great turn around in fortunes for the team in 2014 and everybody has worked tirelessly to continue that climb up the grid.

“We have added a few more high profile names to accompany the incredibly supportive group of partners we have,” Frank Williams added. “After a very strong first year with Mercedes we are looking to further develop the relationship as we look for more podiums in 2015. I feel this year will be equally as exciting as the last and look forward to seeing the FW37 on the grid at the first race.”