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F1 2018: Williams and Martini Split Ways

Williams Martini Racing

It has been announced that the Williams F1 team will split ways with main sponsor Martini at the end of the 2018 season.

Martini first came on board the Williams team in 2018 which saw a return of the famed red, white, and blue colour scheme to the world’s most elite racing series. While Williams were open to extending the sponsorship agreement the Bacardi Group, which owns the Martini brand, has stated their intention to withdraw all of their interest from Formula 1.

“We have discussed extending beyond 2018,” says Williams deputy team principal Claire Williams. “While we would both like to do so, the Bacardi Group have told us that they will step away entirely from Formula 1 when our contract expires at the end of this year. They have many brands to support and obviously their strategic priorities evolve over time.”

While Williams will have received a financial boost from Sergey Sirotkin’s SMP Racing sponsorship the loss of Martini will be a blow to the team.

About Natalie Le Clue

Natalie Le Clue is an F1 aficionado of the most dedicated vein. And, true to form for any F1-enamoured junkie, she readily admits to crying the first time she saw a F1 car, calling it an ‘overwhelming moment’. Natalie has won the 2010 gSport Woman In Media award, the 2015 Woman In Media Print award, and has been named as one of the Top 100 Most Influential People in South African Sport by the Department of Sport and Recreation. Natalie is currently serving as SAfm's F1 correspondent. Follow Natalie on Twitter @nlc27

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