The global fan survey conducted by the Motorsport Network has been released today and details several aspects fans deem most important to the sport.
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Tag: fan survey
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GPDA 2015 Fan Survey Results – Where Do Fans Get Their F1 Fix
The Grand Prix Drivers Association’s global Formula 1 fan survey has revealed a strong social media presence.
Of the more than 215 000 fans who participated in the survey Twitter was named as the most popular social media platform for following the sport. Right here is where we want to give a personal shout out to all the Twitter followers of @F1_Madness. There must be some irony hidden in here about Bernie Eccelstone’s reluctance to embrace social media as a necessity but we won’t look to hard for it. Of all the drivers on Twitter Jenson Button is the most followed driver.
Instead, we will focus on the fact that the survey further revealed that F1 websites are listed at the number one source for fan information beating television by a five percent margin. Yet, 90% of the viewing audience however still prefer to watch their favourite sport on TV as opposed to 45% who watch it online.
The saddest statistic is that since its move to pay television 50% of those polled can no longer watch the races live. In many countries and for many fans around the world it is an unfortunate reality that there is no access to the sport. Formula 1 on its best day is the most magnificent thing in the world and in a perfect world everyone should be able to share in that bit of magic.
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GPDA 2015 Fan Survey Results – General Overview
The Grand Prix Driver’s Association (GPDA) has released the result of their global Formula 1 fan survey.
The overall make-up of the global survey revealed that more than 215 000 fans from 194 countries took part in the survey. “As F1 drivers we share a passion and deep love for our sport with our fans…We want to give every F1 fan the opportunity to share that passion and for us to understand what they really think about us and our sport. We’ve heard the calls for fans to be consulted and this is our initiative to make that a reality,” writes GPDA chairman Alex Wurz.
The survey ran from the 22nd of May through to the 8th of June 2015 with the top five represented countries listed as the UK, France, USA, Austria and Germany. The prominence of France and Germany is significant if you consider than neither of these countries currently form part of the Formula 1 calendar. It is noteworthy too that the US fans feature high up the list as Formula 1 has invested a great deal to grow its brand here.The Netherlands, Australia, Japan, Italy and Brazil comprised the rest of the top ten countries.
The demographics of Formula 1 reveal that the average age of F1 fans are between 25 and 44 years old, with their support spanning an average of ten years. Of these fans only 1 in 5 has attended a grand prix in the last twelve months. The survey revealed that the biggest motivating factor are good vantage points, pit lane walkabouts and paddock tours. It seems F1 fans would like to see an approach similar to that NASCAR takes in the US. Here, fans are able to roam around the pitlane and paddock area and in a decidedly more relaxed atmosphere interact with their favourite drivers.